An online portfolio is a great way to show off your work and promote your business on the internet. You know that a website only provides you with a small window of opportunity to convert readers into loyal clients - and if you want to spike those conversion rates through the roof, it pays to show off your work with an online portfolio.
Let's face it: you're a successful business owner with plenty of high-quality projects under your belt. Maybe you're a roofer that can restore a roof like brand new and improve the look of a home, or a painting company that can turn any room to a work of art, or even a website designer that can build custom websites... Why not show it off to your potential customers?
While all websites should have a section devoted to providing information on their services, a portfolio can make a huge impact on increasing your conversion rates and calls. This is simply because it's proof of the wonderful work you do. Online consumers want to know that they're getting the best deal when they choose to work with you. If they can see that they're guaranteed a higher level of product or service quality with your company, then they'll be far more likely to become a customer.
So where's the best place to display your portfolio - and what should you put in it?
The rule of thumb for online portfolios, is that it should be easily accessible from your list of services page. You can opt to place a link to your portfolio on that page, or you could cut down on the text and let your portfolio speak for itself. Both methods have their pros and cons, so weigh up the decision carefully before making your choice.
You know your online portfolio should contain your best work - however, don't overload your readers with heaps of images and files. Simple and efficient are the key words here; find no more than ten examples of your best work, and feature them in a simple slideshow. For an even greater impact, use before and after photos of your work.
If you're looking for a great way to promote your business on your website for free, show off your work with an online portfolio. If you need help creating your portfolio, hire a website professional to help you create one that reflects your business acumen.
Elite Web Professionals provides website design and internet advertising to increase your visibility online. Services include web development of database driven websites that comply with W3C standards and seo copywriting to get traffic from search engines like Google, Yahoo, and Bing. For information on our services view our website design portfolio, or call 1 (800) 631-4177.
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